Holly Shopping

Kick off your holiday shopping at Downtown Fort Wayne’s Holly Shopping on Small Business Saturday, November 28! Enjoy special shopping experiences among participating retailers within our newly expanded district and surrounding corridors—and while you're out, dine at one of phenomenal food and beverage establishments!

Hop on a FREE trolley—or choose your own adventure! Check out our Holly Shopping resources below:

See the Holly Shopping Guide + Map

Learn more about this year's specials!

Holly Shopping is presented by Downtown Fort Wayne. Interested in becoming a sponsor for 2026’s Holly Shopping? Contact info@downtownfortwayne.com for information.